If you’re a lawyer, you have a lot of competition. You’re not just competing with other attorneys in your area—you’re also competing with online resources like Google, legal blogs, and more. To stand out from the crowd and attract new clients, you need to know how to make your law firm marketing work for you.

Understanding law firm marketing

You’re probably already familiar with the basics of marketing your law firm. You’ve got a website and maybe even a blog, and you market yourself on LinkedIn, Facebook, and Twitter. But what about the other important aspects of your marketing?

Marketing is not just about advertising. Advertising can be one of the least effective ways to market your law firm because it’s so fleeting—the consumer doesn’t remember it after a few days or weeks at most. Instead of focusing solely on building awareness, focus on creating value for clients by providing them with the information they need to make informed decisions about their legal issues. This makes them more likely to come back when they need more help and become repeat customers.

Create a law firm marketing plan

A marketing plan is a document that outlines your strategy for attracting new clients. It’s like a road map for the future, helping you to stay on track and grow your business. To create this plan, you’ll need to do the following:

Determine your goals: What do you hope to achieve with your marketing? Do you want to increase revenue? Attract more clients? Create brand awareness in the community. All of these are legitimate goals, but they must be realistic so that they can be met within a reasonable timeframe.

Define who your target audience is: Who are the people who will benefit from hiring your firm or using your services? Are they lawyers looking for legal support, or potential clients who haven’t yet engaged with law firms at all (and therefore don’t know what they’re missing)? Your target market should reflect an accurate representation of those whose lives would most benefit from working with lawyers like yours—and it might not always be easy identifying these people.

Make your firm highly visible online

If you’re a small-to-medium-sized law firm, your best bet is to be highly visible online. This means creating a website. It should include some basic information about the firm, including who works there and what their specialties are. You could also add photos of the lawyers, which gives clients an idea of what they look like in person. If possible, make sure your site is mobile-friendly so it’s easy for people to use when they’re on their phones or tablets.

You also should be using social media platforms like Facebook, Twitter, and LinkedIn for marketing purposes. Next, you’ll want to be creating engaging blog posts that educate potential clients about their legal needs or explain certain issues in detail — but always keep it interesting.

Finally, use video marketing tactics such as commercials or infographics if possible; those can catch people’s attention on social media platforms like YouTube because they’re more visually appealing than text posts alone.

Use social media to your advantage

Social media is a great way to get your firm’s name out there. With the right approach, you can create a community of people who are interested in what you have to offer. To do this, make sure that you have an active presence on social media sites like Facebook, Twitter, and LinkedIn.

Your profile contains professional photos and videos that show off the best parts of your law firm or practice. If possible, use photos from events that relate to what you do.  Use should also use hashtags when promoting content on these networks so that it shows up in searches more easily — especially when posting links or articles related to current events or news stories relevant to your industry or niche market.


It’s important to note that while these strategies will help you get more engagement on your posts, they won’t necessarily make it easier to gain followers. The best way to grow your following is by providing value — in the form of useful or entertaining content. Once you’ve established yourself as a thought leader within your industry or niche market, people will naturally want to follow along with any updates you publish.

By Ban